“Most self-published authors will likely sell around 250 books or less”. I have come across varying statistics, one set of figures shows the average sales for a #selfpub book as 500. This means that while some self-published books sell in the 1000’s most struggle to sell 150.

While the traditional publishing model is only profitable at scale, developments in generative software, #PrintOnDemand tech and social media marketing inspire new methods that enable decentralised publication. Although the reach may be international the market can be niche.

We are creating a model, wherein if an author can sell 500 copies of a title the author will recoup the cost of getting the book to market. There is much fine-tuning to be done and we are learning something with every book sold.